Welcome to the most comprehensive list of customer development resources available!

The world of startups is constantly changing and that means more resources for entrepreneurs. In particular, customer development has experienced tremendous growth in recent times. Whether you're a first-time entrepreneur or an experienced business leader, the opportunities available through customer development can be invaluable to your success.

This comprehensive list of resources is the ideal go-to for anyone who desires to move their customer development endeavors forward - whether you're just starting out or looking to take your efforts to a new level. We've got it all covered with articles, podcasts and books offering invaluable insight into successful customer development.

Why not take advantage of these valuable customer development resources now? Embrace the opportunity to explore and reap the rewards


First on the list are podcasts. They are an excellent way to stay up-to-date on customer development news, insights, and tips. There are several podcasts dedicated to helping start-ups and entrepreneurs grow their businesses. Here are some you may want to check out:

Start-ups for the Rest of Us

This podcast is all about helping start-ups and small businesses succeed. Each episode features helpful tips, tactics, and advice from successful business owners and entrepreneurs. It’s one of the longest-running podcasts in the start-up space and is worth a listen.

This Week in Start-ups

In this podcast, the program covers the latest news and insights from the start-up world. It’s an excellent resource for entrepreneurs to stay up-to-date on what’s happening in the industry. In addition, the hosts interview some of the top business minds in the world and teach listeners how to apply what they learned to their companies.

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The $100 MBA Show

On the other hand, The $100 MBA Show is all about business and self-improvement. Each episode features an expert interview on a specific topic, such as goal setting, time management, or sales strategies. As a result, listeners gain practical skills and knowledge they can apply to their businesses.

How I Built This with Guy Raz

In each episode of this popular podcast, Guy Raz interviews entrepreneurs and business leaders about how they built their brands. This is an excellent way to learn from the successes (and failures) of others. It’s a master class in business, and you’re sure to come away with valuable insights.

The Art of Charm

Meanwhile, this podcast helps people build relationships and achieve success in their social and professional lives. While it’s not explicitly about customer development, there’s plenty of great advice here that you can apply to your business. For example, the coaches in this show teach listeners how to be more charming, confident, and likable, which can go a long way in business.

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Blog Posts

If you’re looking for in-depth articles and customer development analysis, look no further than the blogosphere. Various excellent blog posts can help take your customer development efforts to the next level. Here are some examples:

How to Charge Money for Things That Don’t Exist Yet by Steli Efti

The post is about selling your product or service before building it. It's an insightful resource for anyone just getting started with customer development and looking for ways to test their idea.

Customer Development for Start-ups: What I Learned Talking To 500 Customers in 4 Weeks by Alex Turnbull

CEO Alex Turnbull shares what he learned from talking to 500 clients in just four weeks in this blog post. It’s an excellent resource for anyone looking to understand customer needs and wants, plus, what steps you need to take to make them successful. He even shares the software he used in the process. Of course, if you're also looking into using these practical applications, it's best to choose from these customer service tools examples with thorough reviews.

How to Sell the Problem before Selling the Solution by Dave Bailey

On the other hand, in this post, CEO Dave Bailey explains why customer development is so critical. He also discusses how to define and focus on the problem you’re trying to solve and how to use consumer feedback to create a successful product. The blog post likewise emphasizes the client's need in customer development and how to generate the necessary insights from them.

Customer Development 101: Finding & Attracting Your First Customers by Joe Garza

In this post, Joe Garza gathered vital insights from Gagan Biyani, co-founder of Sprig and Udemy. This blog post is an in-depth guide to customer development, perfect for entrepreneurs getting started. It covers identifying potential clients and the best ways to reach and engage them.

For instance, Biyani shared how he started Sprig as if creating a marketing plan. While his team used various techniques to contact customers like cold calling, email was one of their methods. If you still need a platform to aid you with your email marketing, read this HubSpot Marketing review and see how the tool can help your business.

How to Run Experiments for Start-up Idea Validation by Erik van Der Pluijm

Lastly, in this post, experienced entrepreneur Erik van Der Pluijm provides a step-by-step guide for running experiments to validate your start-up idea. It covers topics such as setting hypotheses, creating experiments, and measuring results. If you're starting with customer development, read this first and see if your idea or product is worth pursuing.


Besides blog posts and podcasts, books are likewise an invaluable source of information regarding customer development. Some of the listed books below provide deep insights into customer behaviors, while others give a comprehensive overview of the customer development processes.

The Lean Start-up by Eric Ries

This book is a must-read for entrepreneurs aspiring to validate their start-up idea. The Lean Start-up book by Eric Ries offers a new approach to business focused on developing and launching products quickly and efficiently. In addition, it provides a step-by-step guide to the customer development process, including how to validate your product idea and find and connect with early adopters.

The technique combines principles from agile development, lean manufacturing, and customer development to create a holistic approach to product development.

The Start-up Owner’s Manual by Steve Blank and Bob Dorf

Next on the list is The Start-up Owner's Manual by Steve Blank and Bob Dorf. This complete guide to customer development provides a comprehensive overview of the entire process from start to finish. In addition, it covers mistakes that ruin start-ups, customer discovery, and validation.

The book also includes graphs, charts such as combo charts, and essential checklists to ensure you’re on track with your customer development efforts. Moreover, the authors incorporated 10 years of best practices and insights in this material gleaned from the experiences of successful entrepreneurs. So if you're looking to get your customer development off the ground and push your company to the next level of success, this invaluable resource is for you.

The Mom Test by Rob Fitzpatrick

Written by entrepreneur Rob Fitzpatrick, this book is an essential resource for business owners looking to understand and gain customer insights. The Mom Test focuses on the value of asking questions that’ll deliver real answers and avoid leading your consumers.

Talking to your clients with the right approach can provide critical insights that’ll help you to develop your product or service. Through anecdotes, stories, and examples, this book will help you master customer development conversations quickly.

How to Win Friends and Influence People by Dale Carnegie

This timeless classic is a must-have for any customer developer. Dale Carnegie outlines vital principles for building relationships with clients and creating a culture of open communication. This book will teach you how to foster strong relationships and truly understand customer needs. In addition, it's an excellent resource for understanding the client's behavior, trust, and loyalty.

The Four Steps to the Epiphany by Steve Blank

Finally, The Four Steps to the Epiphany by Steve Blank dives deep into the customer development process. The book outlines the four steps for a start-up to achieve product/market fit. It provides a wealth of insights into effectively designing, developing, and launching products that meet consumer needs.

The resource also explains how to build a business model and develop a go-to-market strategy, as well as the significance of customer feedback loops and understanding client behaviors. It explores business plans, product flaws, and how to identify and address them. Readers will find practical examples and actionable steps to take away, leaving you with a clearer understanding of how to successfully and efficiently develop products that customers will love.

Drive Business Growth with Customer Development

Overall, customer development is a crucial part of any successful business. With the right resources and knowledge, entrepreneurs can apply customer development to gain valuable insights into consumer needs and behavior.

From books, blog posts, and podcasts, the resources mentioned in this article have something for everyone. As a result, business owners can confidently take their customer development efforts to the next level and pave the way to success.

We hope you found something helpful from this list to use in your customer development initiatives. If you have any other suggestions or resources that you would love to include, feel free to share them in the comments below.

And remember, even the best resources are no substitute for hard work and dedication. So go out there and start talking to your customers! Only then will you be able to validate your assumptions and build a successful business.