Best Affordable Web Design - Choosing a Great Agency

by Markup Hero

Website design plays a vital role in establishing a strong online presence for any company. In today's digital world, the company website must be open and easy to navigate. It should also be unquestionably enticing with stylistic visuals that attract potential customers. Creating a professional website is something you can do on your own, but outsourcing it to a web design firm can prove to be a good move. Better to trust a team of professionals that build amazing websites every day than risk the reputation of your brand with an unattractive hard to navigate website?

According to Blue Corona, 38% of online visitors avoid using a website if the interface is not attractive or confusing. And 48% of people say that the design of a website is the number one factor in deciding the credibility of any company.

There are nearly infinite web design agencies across the globe that will help you create a great business website. These agencies offer a wide range of digital services such as web development, Search Engine Optimization (SEO), graphic design, e-commerce store development, and more. Web Design Agencies bring in the experience and knowledge that can help you grow your business, reach out to a global audience, and flourish successfully in your industry.

So how to choose the right web design agency?

To help answer this question we have compiled a list of the best web design agencies in the world that can help you achieve your business goals. And we've provided some pointers on how to go about selecting which agency will be a fit for your business.

Choosing Any Website Design Agency

Here are 5 guidelines to choose a website design agency that best suits you and your business.

1. Establishing Your Goal

You should be specific about your organizational needs before you start your search. Know that your preferred corporate web design company not only must be able to make your online presence a reality, but should also be equipped to help get eyeballs to your site. Think about your sales and marketing goals as part of your evaluation. Evaluate their strength in SEO (search engine optimization) or Google Adwords, and what you intend to achieve with them. You need to identify what your particular targets are, such as an improved percentage of conversions or a higher ranking of search engine results. Experienced corporate web design firms will help you simplify or identify these targets and build a plan to achieve them.

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Be sure to think through the overall goal and function of your website. Are you showcasing your product or service? Are you trying to capture leads? It is better for you, as a representative of the organization, to define these priorities beforehand. The design firm in question should have extensive experience and be able to offer valuable insight into how the objectives are to be met.

2. Choose a Website Design Agency That Fits Your Business

A fruitful relationship with a corporate website design firm is a long-lasting one. Many agencies specialize in certain business categories like real-estate or software or consumer products and so on. Ask questions to understand how well they understand your business and the market you serve. Also, remember this company will be part of your team, potentially for a long time, so you want a group that matches your corporate culture and working style.

3. Reviewing Their Track Record

By reviewing portfolios of the corporate website design companies you're comparing, you can get a sense of their quality. However, there are technological dimensions and components of internet marketing that may not be presented in the portfolios you are reviewing. Ask for examples of how the efforts of the organizations translate into concrete benefits for their clients is crucial to understanding what they could possibly do for your company. Feel free to ask for customer references as well.

4. Review Their Service Offers

Many web design firms provide value-added services, such as product marketing, website promotion, pay-per-click management, and email and newsletter services. You can also check that they provide custom software or e-commerce development, which might also be important for your business. Understanding the core services they provide and their specialties is helpful in establishing the best corporate web design agency for your company.

5. Request Proposal

Web design agencies propose plans for you to assess before you finalize your decision. This of course includes a written proposal with pricing and a deliverable timeline, but also may include website design comps. You should clarify that the proposal must provide a summary of your specifications (based on what you agreed upon) and the suggested solutions. This is a good way to assess whether the organization in question has acknowledged all your needs. It is also best to ask for an overview of the development and implementation process, along with price quotations for the various phases of the project.

Now that you know how to choose a website design agency in order to create an effective online presence, it’s time for you to evaluate the following list of agencies and choose the best one that suits you.

1. SmartSites

With over $100M+ client revenue and 900+ websites, SmartSites is the largest online marketing firm in New Jersey and one of the most reputable in the country. SmartSites consists of designers, developers, authors, marketers, and problem solvers, working together to create and support winning websites. These guys can do literally anything!

Website Design Example Merchant Services

Some stats from one of their clients, AGA Parts. After launching the site, AGA received a 1057% increase in their organic search traffic and an increase of 685% of total site traffic after they chose SmartSites as their web design agency.

You will be able to:

  • Plan websites based on what you are looking for.
  • Design websites that users enjoy and share.
  • Promote your website(s) and bring them to the top of the search engines.
  • Get an overview as we constantly analyze and optimize

SmartSites Pricing:

  • PPC Management: $500+Monthly Investment
  • Design & Development: $125 Hourly Investment
  • Organic SEO: $2,000+Monthly Investment

Services They Offer:

It offers web design, web development, SEO, Google AdWords PPC management, graphic design, and logo design services. They are currently rated top 2 percent by Google Partners, and their average SEO campaigns increase business by more than 200 percent. Dial (201) 870-6000 for a consultation free of charge.

SmartSites Services:

With an experience of over 9 years, SmartSites is a good choice if you want to effectively maintain your online presence.

Founding Date: 2011

2. WebFX

WebFX, a digital marketing company, delivers everything starting from SEO to conversion analysis. Some examples of the digital marketing services that they provide include: Search Engine Optimization. Pay-Per-Click Ads, etc.

A combination of the following services by WebFX can help your company grow:

  • SEO
  • PPC Advertisement
  • Social Media Advertisement
  • Web Design and Development

The above website, sharrettsplating.com, was designed by WebFX. They managed to get a 60% increase in qualified quote requests. They also got 270% more organic traffic than they used to get to their site.

WebFX Pricing:

  • Search engine optimization (SEO): $500 - $20,000+ per month
  • Pay-per-click advertising (PPC): 5-20% of monthly ad spend
  • Email marketing: $300 - $5,000/month or $0.1 - $0.5/email
  • Social Media Marketing: $250 - $10,000/month
  • Website Design: $2,500 - $100k

With digital marketing, your company can reach new markets, recruit additional team members, and achieve enormous success in your industry.

Founding Date: 1996

Average Hourly Rate: $100 - $149/hr

3. Rank Today

Rank Today is one of the Search Engine Marketing agencies out there. It is currently helping companies in Washington DC, Arlington VA, Alexandria, and Northern Virginia with local SEO services and marketing. It focuses on SEO for local businesses. With their help, you can target an audience according to the needs of your company. It can also help you set attainable business goals, generate more leads, and increase sales.

It mainly offers two services: SEO and Web Design.

You can check out the types of SEO services and Web Designs it provides. RankToday has helped more than 1500 businesses rank higher, convert to leads, gain more sales and higher engagement on the website. Moreover, you can test your website with their free SEO checker.

To help you with SEO and web designs and make things easier for you, the Learning Center of the agency provides a plethora of articles, tips, and tricks to help you stay on top of your Content Creation game.

Rank Today also provides some free SEO tools. Such as:

  • Title Generator
  • Keyword Generator
  • Website Rank Checker
  • Amazon Product Research
  • YouTube to MP3 Converter

Minimal Price Range: RankToday charges $3500/month for SEO and web designing. This package includes 8 articles or content each month.

Rank Today is a very good choice for SaaS companies and startups. Grow your business with Rank Today, contact them at (202) 963-1622.

Founding Date: 2016

4. Top Notch Dezigns

The primary goal of Top Notch Dezigns is to improve the online presence of its clients. They design and create websites after taking every aspect of your business into account. They concentrate on developing an easy-to-use website that will help you attract more visitors.

The team brings both experience and knowledge to create a well-designed, completely responsive website. By analyzing the main metrics of your business, you can effectively perform your marketing strategies and increase sales. Undoubtedly, this is one of the best web design firms in the USA.

Services:

Top Notch Dezigns offers a variety of services including:

  • Branding/Positioning
  • Content Marketing
  • Email Marketing
  • Local Listing
  • Marketing Consulting/Strategy
  • Mobile Application Development
  • Pay-Per-Click
  • Reputation Management
  • Search Engine Optimization
  • User Experience/User Interface
  • Web Design
  • Web Development

This is one of the previous projects of Top Notch Dezigns. See the full project here.

Minimal Price Range: $10,000-$25,000

Founding Date: 2010

Average Hourly Rate: $150-$199/hour

5. Unified Infotech

Unified Infotech is a web design and development company in New York, USA. They are in the business for over 10 years now and have delivered 1,200+ solutions.

This is one of many projects of the agency. Openreel Inc, a patented multi-million SaaS video platform, received the platform they are currently using that helps users capture and direct video remotely. View the whole portfolio by clicking here!

Services:

They provide three core services. These are:

  • Web Design
  • Web Development
  • Mobile App Development

Minimal Price Range: $10,000 - $25,000

Founding Date: 2010

Average Hourly Rate: $25 – $49 / hr

6. Lounge Lizard

Lounge Lizard is known for creating award-winning websites. They are also widely known for their engagement of IOS, Android smartphone, and Apple Watch applications. Their smart brand and marketing strategies help their customers to attract customers with minimal effort.

Their brand and marketing strategists have over 25 years of experience. This web design agency provides a powerful combination of industry-leading designs and advertising strategies that can contribute to the healthy growth of your company.

Services:

It provides a variety of services, such as:

  • Brand Strategy
  • Website Design
  • Digital Marketing
  • Website Development
  • Mobile App Development
  • Social Media Management
  • Search Engine Optimization
  • Pay-per-click Management
  • Conversion Rate Optimization

This is one of their recent clients, WOW media. Their new website was designed by Lounge Lizard, and it is now SEO optimized. The site has an increased time on site and has seen positive results. Click here to see the detailed portfolio.

‎Minimal Price range: $25,000 - $50,000

Founding Date: 1998

Average Hourly Rate: $100 – $149 / hr

7. Kobe Digital

This marketing and web design agency develops and operates corporate marketing initiatives around the globe. Kobe Digital delivers tailored campaigns to help you reach your business goals with relief.

Irrespective of the size of their client, this web design firm provides marketing strategies that result in both success and profitability. Their unique team blends visionary insight, a knack for innovative ideas, and an unparalleled analytical capacity that can help your brand grow.

Services:

Kobe Digital offers five main services. These are:

  • Programmatic: Produces programmatic marketing and advertising strategies that optimize your ROI by maximizing the efficiency of your ad dollars. By tapping into software-driven campaign programming, they deliver real-time optimization that keeps your ads relevant while picking the right audience.
  • Search Engine Marketing: Whenever you need any kind of help with SEO or pay-per-click ads, Kobe Digital will make sure you are heard. Get to the top of the page of the search results, and back it up with digital campaigns that get results.
  • Email Marketing: Email is alive and well—for every $1 spent, email marketing generates $38 in ROI and is 40 times more efficient at customer acquisition than social marketing. Get help with your email marketing from Kobe Digital. Thrive by increasing your audience and keeping them engaged.
  • Social Media Marketing: Social media marketing is becoming more challenging every day. And it's more important than ever to be part of the discussion. With this service, get help to create and maintain social media campaigns that reach your customers where they are, on their terms, and make them an active member of your brand.
  • Web Design and Development: Web design is not just a matter of pretty images. In order to succeed online, your website needs to be smart, versatile, and future-proof—with the right mix of creative design and smooth functionality. Kobe Digital designs and builds beautiful websites that deliver your goals today while helping your brand’s long-term prosperity.

Founding Date: 2016

Average Hourly Rate: $50 – $99 / hr

Some Final Words

These digital agencies mentioned in this article are well known for their services and can help you build a highly responsive professional business website in an affordable price range. These web design agencies can help you grow your brand and make your online presence more effective. Evaluate their client base, take a look at their previously done projects, and get in contact with the one that is best suited to your business.

Do your research. Take time to get to know the firm you choose. And have them build a project scope that you can follow week by week until your amazing website is complete!